IGG ARENA ESPORTS LEAGUE
GAMING E-SPORTS PLATFORM
PROJECT
OVERVIEW
CASE STUDY
IGG ARENA ESPORTS is an esports platform dedicated to supporting Malaysia’s growing competitive gaming scene.
- PROBLEM STATEMENT
While most tournaments focus on specific games like Mobile Legends and Valorant, a unified platform for multiple gaming communities is lacking.
- PROJECT OBJECTIVE
To establish a multi-game esports platform that unifies different gaming communities, provides fair competitive opportunities, and nurtures local esports talent for international exposure.
WHAT'S MY ROLE?
- UI/UX DESIGNER
- BRAND DESIGNER
- MULTIMEDIA DESIGNER
- WEB DEVELOPER
- ART DIRECTION
BRAND/VISUAL DESIGN
BRAND DESIGN
The logo needs to reflect the business esports nature of IGG ARENA and also to represent the brand during esports tournament
Logo V1: Corporate Implementation
Logo V2: E-Sports Event Implementation
Website Favicon
App Icon
Brand Pattern: BE A CHAMP!
VISUAL DESIGN
The visual of the IGG ARENA should focus more on the wild and dynamic environment of esports tournament
WEBSITE & UI/UX DESIGN
UI/UX DESIGN
To create a better product with good UX, I have followed the design process showcased below for website and app.
01. IGGARENA WEBSITE
Designed the website to be more like a gaming dashboard instead of a traditional design to cater the gaming community as they are more familiar with this type of UI.
