VEVE TELECOM
SABAH INTERNET PROVIDER
PROJECT
OVERVIEW
CASE STUDY
VEVE TELECOM Sdn Bhd is an internet service provider based in Sabah, committed to offering better internet connectivity at competitive prices.
- PROBLEM STATEMENT
VEVE TELECOM brand identity and online platform suffers from a generic visual presentation that failed to resonate with the target audience in Sabah. This potentially hinders user acquisition and trust.
- PROJECT OBJECTIVE
To create a compelling brand identity that enhances user trust and acquisition, achieved by strategically attuning the design to local Malaysian taste, ensuring authentic engagement and avoiding cultural disconnect.
WHAT'S MY ROLE?
- UI/UX DESIGNER
- BRAND DESIGNER
- MULTIMEDIA DESIGNER
- WEB DEVELOPER
- ART DIRECTION
BRAND/VISUAL DESIGN
PREVIOUS BRAND
VEVE needed a new brand direction to set it apart from its competitors that is saturated with maximalist design.
LOGO DESIGN
Logo design for VEVE TELECOM. It needs to look bold and modern while retaining its original look and familiarity.
VEVE Logo Design
Website Favicon
App Icon
VEVE Pattern
VEVE Colour Palette
MEET VEVE!
Mascot illustration: VEVE. Helps to add unique personality and ‘humanizing’ connection with the audience.
VEVE Main Outfit: Sabahan Attire
VEVE Outfit Options
Motion Process In After Effects
VISUALS DESIGN
Brand visuals for VEVE. Maintaining the purple colour but at a different hue. Emphasize on minimalism with ‘comical’ style.
WEBSITE & MOBILE APP
UI/UX DESIGN
To create a better product with good UX, I have followed the design process showcased below for website and app.
01. VEVE WEBSITE
Redesigned the website to have a Bento Box so that users can digest the information given without having a cognitive overload. Improves user experience and reduced bounce rate up to 80%
VEVE Website: Homepage
VEVE Website: Subscription Page
- OPTIMIZING CHECKOUT AND SUBSCRIPTION
Made the subscription process faster and easier (only needed two steps), resulting in a 60% increase in subscription rates
- ONE WORD INCREASES REVENUE BY 13%
Added a word ‘PASSPORT’ in Checkout for expats and foreigners to subscribe to our internet service. The one word manage to make a difference and thus contributing to 13% increase in yearly revenue
02. VEVE SELFCARE APP
Designed the UI/UX for the VEVE Selfcare App where users can view their subscription plans, make payments, and redeem rewards. Implemented gamification for increased motivation and user experience
Mobile App Selfcare UI Design
